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‘Copywriter’ – European Translations For the Time period


As a busy copywriter based mostly in Cheltenham, Gloucestershire, I turned inquisitive about how copywriters are described in different European languages. For a very long time I’ve contemplated pulling a few of these translations collectively into one simply accessible reference supply. So right here it’s, for anybody who’s puzzled how our European colleagues confer with their copywriting companies accomplice.

The time period ‘copywriter’ in Europe

With the widespread use of English for enterprise, the time period copywriter (or copy author) seems to have crossed over into a number of European languages. The place that is the case, I will additionally point out the native language model as effectively.

  • French: concepteur or rédacteur publicitaire
  • German: Werbetexter
  • Dutch: copywriter, tekstschrijver
  • Italian: copywriter
  • Portuguese: redator de materials de propaganda
  • Spanish: redactor de textos publicitarios
  • Swedish: copywriter, reklamtextförfattere
  • Danish: tekstforfatter
  • Norwegian: copywriter
  • Finnish: tekstittäjä
  • Polish: copywriter, reklamowych, promocyjnych

The ideas of excellent copywriting are the identical throughout Europe

When a copywriter is needed, whether or not you could talk with an viewers in Gloucester or Göteborg. the ideas of providing an amazing copywriting service are the identical. Right here are some things to search for in your artistic copywriter:

  • Ardour for the artwork of copywriting
  • Applicable expertise and coaching
  • A broad enterprise background in addition to freelance copywriter expertise in related sectors
  • Functionality to know a consumer’s enterprise (not all ‘artistic writers’ can)
  • The power to speak buyer advantages to an recognized viewers
  • Capability to be a artistic author when confronted with a deadline
  • Aggressive charges

Has your shortlisted skilled copywriter executed work in the same space as your present venture? Do you just like the work they show on their website? Do you take to each other if you communicate or meet? If the solutions are sure, you are off to an amazing begin in your skilled relationship. Belief your new copywriting accomplice and allow them to get that important enterprise writing off your to-do checklist and on the market, working for you within the market.

Wherever you might be in Europe, a neighborhood copywriter is commonly finest

Whereas many copywriting initiatives could be efficiently undertaken at a distance (with communication solely by telephone, e mail or submit), there are sometimes benefits to working with a neighborhood copywriter. In case you are selecting between two equally expert and skilled skilled copywriting specialists, one in every of whom is in your metropolis whereas the opposite is in one other a part of the nation (or a unique nation), I might often advocate selecting the native writing accomplice.

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这种摘要通常很短,大约百十个字。我们在写一篇文章时所汲取的描述型摘要,基本上由一些共同的重要部分组成,如:背景、目的、文章的主要问题(Specific curiosity/focus of paper)和内容概述。
由于这种摘要不包含详细的结果信息,因此可以只用一个短语来表达其结果,而不需要数据统计和数字显示。因此,要了解具体信息,读者必须阅读全文。描述性摘要只是告诉你文章在说什么,但它们并不是特别详细;我们需要阅读更多的细节。

二、信息型

信息型摘要是非常重要的,虽然字数不多,但每个字都是文章中的精髓。信息型摘要通常包括一些常见的关键部分,每一部分都是一两句话,如研究背景、研究目的、研究方法、研究结果和结论等。这种摘要是用来提供准确的研究数据,特别是结果部分,因此,基于信息的摘要相当于一篇小的科学论文,读者可以从中获得最有用的信息。

Consort曾指出,临床研究信息摘要的结构和数据必须有一定的格式,用几个字,并简要介绍方法(组成、干预、目的、结果、随机分组、空白对照)、结果(随机样本量,分析样本量、结果、重要不利因素)、结论、实验注册名称及经费来源 墨尔本代写

三、半结构型

半结构型摘要相对简单!只有一个简短的评论,每句话都对应于正文的一部分。这种总结可能不是指正文的每一部分,而只是挑一指出,也有可能不涉及论文中的任何部分。

四、结构型

结构型摘要还包括四个部分:Supplies and Strategies、Introduction、Results和Conclusion。中英文摘要结构大致相同,修辞简洁明了,实质性内容丰富。CONSORT声明建议临床试验报告摘要应采用结构化格式,结构化摘要必须使数据信息越来越清晰。

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